Overview

Amazon Retail Media Director
Wood Lane, London, W12

Company Description

Hi there! We’re Publicis Le One.  Ready to work with one of the biggest consumer healthcare clients in the world?  We’re a multi-disciplinary team with ambitions of transforming marketing by putting people (including our consumers) first, and we’re looking for new talent to work on one of Groupe’s most prized clients, Haleon, where we lead Amazon retail media in a number of key markets. So, if you’re ready to join a world-class agency and a top-tier client, we’re ready for you.

Job Description

About the role….

  • Build a good relationship with existing clients & agency teams who are responsible for Amazon retail and media through key markets for Haleon, and become a trusted advisor and counsel to them across all commerce and retail media topics
  • Manage activation teams (based offshore or in local markets) to deliver Amazon campaigns with excellence leveraging the best of our own network and Amazon best practice
  • Be the day to day leadership for local clients and agency teams; providing them with access to a central reporting dashboard with live performance data and talk them through the data providing insights, analysis and recommendations
  • Assist the Global Commerce Lead in communications to all Clients – filling in reporting templates and writing strategy documents
  • Leverage Publicis’ dataset to integrate paid and organic retail media strategy and drive topline and bottom-line growth
  • Build and maintain a strong relationship with our global Amazon team – understanding the platform and opportunities to partner and provide innovation
  • Build a relationship with the wider Haleon team to ensure our Amazon and Retail Media strategies are reflected in all elements of our work and vice-versa providing a consistent and holistic approach for Haleon globally and through all channels, including regular in-person meetings with Haleon and local agency teams across core markets
  • Full ownership of strategy and goals across all markets, providing insights for campaign wrap-ups
  • End to end management of financial processes, ensuring all plans, bookings and campaigns are run accurately to the highest degree

Qualifications

What you need to succeed….

  • Hands on experience in activating Search & DSP on Amazon with full Amazon accreditation
  • A full working knowledge of AMC and leveraging clean room datasets to build effective future proof strategies
  • High attention to detail with an understanding of optimization levers across the amazon ecosystem
  • Background in various aspects of commerce, including e-commerce, marketplace strategies, paid/biddable media, and other related fields.
  • Comprehensive knowledge of Amazon's vendor and seller models, with a proven history of developing and executing successful strategies for clients.
  • Profound understanding of retail business factors such as profit margins, inventory management, forecasting, and demand planning, which are crucial for making informed media decisions.
  • In-depth knowledge of the interplay between various media channels and the role of retail media within the broader landscape.
  • Knowledge of the fulfilment and operational requirements to be successful as a seller.
  • Aptitude for effective collaboration with both internal teams and external partners, preferably with experience working alongside agencies and stakeholders in a global network.
  • Outstanding project management skills with the ability to oversee projects involving multiple teams and functions.
  • Excellent communication skills, both written and spoken, enabling the clear and concise presentation of complex concepts.
  • Experience managing key senior stakeholders through comms and weekly, monthly and quarterly meetings
  • Problem solver and critical thinker
  • Periodic travel across Europe and Americas may be required

CRITICAL SKILLS

  • Ability to work with data and campaign reports and provide analysis
  • Good ppt and presentation skills
  • Excellent written communications skills
  • Line management experience and working with multiple teams

SUCCESS CRITERIA

  • Expansion of the Amazon media business across key markets
  • Establish our team as a center of excellence for Amazon knowledge for Haleon
  • Assist in growing the business through best in class activations and proprietary tools
  • Expansion of our remit into other retail channels

Additional Information

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

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