Overview
Job Purpose and Summary
Canon EMEA is looking for a Product Marketing and Business Development Senior Specialist to join our large marketing and sales department and lead and grow our strategy within the printing market, for A4 and A3 business inkjet and laser segment.
In this role you will cover:
- market analysis & product positioning
- develop new value propositions and new business partnerships
- help drive sales within the B2B sector
- expand Canon’s reach with the development and rollout of direct / in-direct business print service offerings and business models.
You will also maintain a deep understanding of inkjet and laser technology, necessary value propositions for B2B business printing customer, sales channels & route to market, especially for Western Europe area.
What we give
In addition to a salary of between £51,000 – £61,000 you'll be eligible for a performance-based bonus of 10%. We have recently implemented a new range of flexible benefits including a strong contributory pension plan, private healthcare, life cover, an Employee Assistance Programme plus employee discounts on Canon products.
Canon also champions hybrid working and a flexible working policy, with a minimum of 25 days holiday per year. Lastly, you'll find that Canon encourages continuous Learning and Development with a wide range of resources and support available on demand.
Our teams are based at our state-of-the-art EMEA HQ in Uxbridge which is easily reached via the Elizabeth line, with subsidised restaurant, free parking and Costa coffee on site too!
What we ask
Market Strategy: Conduct in-depth market research to identify trends, opportunities, and competitive positioning within the inkjet & laser printer segment, especially A4 & A3 business printing area. Develop and refine value proposition and refine product roadmaps in alignment with market needs.
Product/Service Development Collaboration: Work closely with product/service development teams to provide market insights, influence product/service design, and ensure new offerings meet the evolving requirements of B2B customers.
Business Development: Prospect, identify, and cultivate strategic partnerships with B2B clients. Develop compelling value propositions to secure new business and expand Canon’s inkjet printer footprint.
Sales Enablement: Support the creation and delivery of effective sales tools, presentations, and training materials that will empower sales teams to successfully position and sell our inkjet solutions.
Relationship Management: Foster strong relationships with existing partners and clients ensuring high levels of customer satisfaction and identifying opportunities for growth.
Pricing Strategy: Collaborate with sales and finance teams to establish competitive pricing models and maximize profitability within the inkjet printer category.
Performance Monitoring: Track sales data, market trends, and key performance indicators (KPIs) to measure the success of product offerings and business development initiatives
Print Subscription Development: Collaborate with relevant stakeholders to design and implement a print subscription proposition that addresses the needs of target markets. Develop localized roll-out strategies for the markets to ensure successful market adoption and deployment,
Cross-business collaboration: Work closely with other business groups to align strategy on print across laser & inkjet.
You will need
We need people who can achieve the exceptional by working collaboratively, who have the courage to risk new ways of doing things and the ability to see the world the way their customers see it. We’re looking for creative problem-solvers like you, someone who can ensure Canon stays ahead in an ever-changing world.
Further Information
Have we piqued your interest? We look forward to meeting you soon!