Overview
Job Purpose and Summary
The Candidate would be Canon’s representative at the Tier-2 level, responsible for all Channels. Tier-2 is defined as the Reseller of Canon Products who purchases Canon products from Canon’s designated distributors (business partners) and will be responsible for Channel Penetration, Demand Generation, Brand Visibility and enhance Canon’s Market Share in key markets like Côte d’Ivoire, Togo and Benin.
What we give
- Channel Account and Competition Mapping.
- Establish Tier 2 contacts and business relationships with right representatives of the Tier 2 partner (Account Decision Makers).
- Introduce Canon Products at the account utilizing the relationship established with T2 dealer.
- Product training to Tier 2 sales team and merchandisers.
- Carry out demand generation activities like Events & Seminars.
- Prepare the Marketing Activity Calendar in coordination with the Country Manager and the Tier 1 partner.
- Appoint/Work with local marketing agency to carry out planned activities in the local market in coordination with Marcom team adhering to Canon brand and corporate guidelines.
- Monitor the Channel Partner program in the country with regular mechanism of sell out reporting.
- Enhance Canon’s brand awareness in the market by improving in store visibility, development of localized POS materials and display stands.
- Propose, and Support PMs/BDMs in planning and organizing of local product launch events.
What we ask
- Excellent communication skills
- Negotiation skills.
- Excellent market knowledge and willingness to be “Closer to Market”.
Previous Experience, Education and Job Learning
- Relevant recognized formal qualifications (University level).
- Minimum of 3-year experience in a similar role (with a similar company, national distributor, or trading company).
- Background and knowledge of market environments.
- Familiarity with MS Office applications, i.e. Word, Excel, PowerPoint.
You will need
Further information
- Drive for Results
- Customer Obsession
- Business Acumen
- Effective Communication
- Negotiate & Influence
