What you’ll be doing
Reporting into the Campaigns Director, the successful candidate for this digital specialist role will work across elements of all of Orion’s imprints and publishing, taking ownership of many strands of our digital marketing output. This includes working alongside the Campaigns Director to devise and implement our overall company social media, direct-to-consumer sales and CRM strategy; being our in-house expert across all established and emerging digital advertising platforms; managing a varied range of frontlist marketing campaigns; leading our backlist, grouped product and seasonal promotions; developing the paid and organic strategy for a range of our key imprints and communities; and reporting back to the wider business on campaign results and digital best practice. They will also work closely with our Campaigns Manager to develop the brand strategy for our LKP imprint and the books and gifts they publish.
Who we are looking for
Our ideal candidate will have proven of experience in a digital-focused marketing role, with a deep understanding of all major social media platforms and tools, implementing and managing digital advertising across a range of channels, using creative software such as Photoshop and other relevant Adobe programs, as well as working across the WordPress platform and direct-to-consumer eCommerce platforms such as Shopify.
As well as strong copywriting skills and creative vision, you’ll also demonstrate excellent budget management and outstanding attention to detail. You’ll understand how to reach different consumers with targeted messaging and initiatives and have plenty of experience working with third parties and influencers on partnerships to broaden the reach of your campaigns. As well as working with fellow digital specialists, you’ll also be able to report back results and adapt your communication style for a range of different stakeholders, to ensure you build excellent working relationships with departments across the business.
What we offer
Our staff are our greatest asset, and our benefits reflect this:
- 28 annual leave days per year, increases to 29 days after 2 years’ service and goes up to 30 days after 5 years’ (+ bank holidays)
- Generous pension schemes
- Rent deposit loans
- 2 community days per year
- Summer hours (finishing at 1pm on Fridays during the summer months)
- Retail discounts through Hachette rewards
- Cycle to Work scheme
- Eye care vouchers
- Wide-ranging training library
- Development programmes (including mentoring)
- Up to 70% off book purchases
- A charity bookshelf
- 12 Staff-led employee networks that are voluntary, including Gender Balance, Thrive, Pride, All Together, Wellbeing and religious networks
- Season ticket loans
- And much more!
This role can be based at our London or Sheffield, with a blend of in-office (3 days) and homeworking (2 days) per week.
Who we are and what we do
Orion Books, a division of Hachette UK, publishes commercial, award-winning popular fiction and non-fiction and is home to bestselling authors and brands such as Ian Rankin, Adam Kay, Michael Connelly, Cathy Bramley, Noel ‘The Supervet’ Fitzpatrick, Malala Yousafzai, Glastonbury Festival, Candice Carty-Williams and the Hairy Bikers.
Our award-winning Communications team has a proven track record of create high-impact, creative, sales-driving campaigns to help bring our books to readers.
Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.
If you are shortlisted and need us to make any adjustments to help you attend for interview, please let us know.
The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit www.booktradeentrysupport.org
£33,500 – £35,000, dependent on experience and location (+ bonus +benefits)