Overview
eCommerce Coordinator – London, N1C 4AG, United Kingdom
In October 2024, Universal Music UK brought together two iconic music labels, Island and EMI Records, to create Island EMI Label Group. The new powerhouse label group is designed to help deliver our strategy to support artists from the wider Universal family, linking closely with US label partners REPUBLIC Corps, and Interscope Capitol Labels Group.
Blending these labels brings Island's unique ethos of launching pioneering and influential global artists such as Bob Marley, U2, Amy Winehouse, Hozier and The Last Dinner Party, with EMI's illustrious history and roster of diverse acts from the UK, including Sir Elton John, Queen and Metallica.
The label group is also home to a star-studded US and international roster which includes artists such as Taylor Swift, The Weeknd, Ariana Grande, Drake, Lewis Capaldi, Noah Kahan and Chappell Roan.
This is an exciting role within the Island EMI Label Group, as part of the label Direct-to-Fan cross-functional team. You will be a key member of the team that is responsible for many of our key artists Direct-to-Fan channels, covering eCommerce, artist product and CRM, contributing towards a strategy that unlocks all the possibilities that arise from having a direct relationship with our fans.
You will work particularly close with the domestic artist eCommerce Manager, as well as working closely with the Marketing and Creative teams within the label, as well as the UMG Audience team and wider UMG teams. You will work closely with the Head of Direct-to-Fan, Senior Director of Commerce for the label, alongside other key label and group stakeholders and our artist teams.
You will be passionate about music and artists eCommerce offerings, an assured self-starter, who has experience within the eCommerce sector.
The B Side: Skills & Experience
Role and Responsibilities
Advocate for eCommerce excellence
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Be a true advocate for the Island EMI Label Group Direct-to-Fan eCommerce and CRM channels, with artists, managers, and wider UMG teams.
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Support the eCommerce Manager across all domestic artist campaigns by delivering core Direct-To-Fan goals for the label via the team.
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Contribute to the delivery of Artist Direct-To-Fan strategies, keeping to the teams’ agreed milestones and timelines.
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Hold a very high bar to the eCommerce and CRM service offered by labels to their Artists, proactively troubleshooting and suggesting optimisation where applicable.
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Be abreast of developments in the e-Commerce area, particularly other artist store offerings, but in addition, good retailing and store UX outside of the music industry.
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Build out best practices for the eCommerce labels marketing strategy across content marketing and product.
Collaborate across the team
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Work for and alongside the eCommerce Manager, assisting across major priority projects and taking lead on select others and co-ordinating the launches of new artist stores across the label, working with the Store Management and central eCommerce teams to oversee timely builds and launches.
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Liaise with CRM, social commerce and paid media teams to ensure campaigns are live, optimised and marketed appropriately.
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Collaborate with other key commerce team members and label marketing teams, build relationships and ensure reports are in place and distributed, demonstrating key sales trends and store performance and sharing learnings on behalf of the team where necessary, to inform future campaign and strategy.
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Work alongside the eCommerce Manager, Head of Direct-to-Fan alongside other key stakeholders such as the Director of the team and Commercial/Read lead to ensure pricing is optimised and approved ahead of any product launch.
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Co-ordinate the delivery of product, both music and merchandise, into the eCommerce supply chain to ensure key product is replenished and delivered on-time to satisfy customer demands and team KPIs.
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Build relationships with key partners in the eCommerce space; central commercial teams, international repertoire owners, Bravado and finance teams as well as merchandise companies and artist managers.
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Work alongside the eCommerce Manager to use data available to refine our direct-to-fan strategy.
General team assistance
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Assist the head of the team with pulling key presentations together, including but not limited to Weekly Business Review.
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Book travel and couriers where necessary for key team members.
Qualifications and experience
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eCommerce experience desirable, or relevant experience in, marketing, merchandise or similar.
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Experience of working within a high-performing team.
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A critical thinker with problem-solving ability, understanding of core eCommerce retailing best practice across marketing, user experience and offering a great customer experience on stores.
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Commercially astute, understanding P&L.
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Exceptional interpersonal skills and client facing/consulting skills.
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A commercial & analytical approach to business.
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Exceptional critical thinking and problem-solving skills.
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Analytical skills, experience with large data sets.
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A passion for providing the best UX for all fans/customers
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Ability to multi-task, problem solve, and execute tasks with accuracy in a high-pressure, fast-paced agile environment.