Overview
Manager, Consumer Insight & Strategy – London, N1C 4AG, United Kingdom
The A Side: A Day in The Life
About Global Insight:
Using the most powerful & effective data sets, and research capabilities in the music industry, UMG’s Global Insight team informs decision-making at the highest level. Alongside our commercial / partner data, we collect & manage extensive consumer data (quantitative & qualitative) from around the world, delivering unique detail into evolving attitudes and behaviours of today’s music consumers globally.
The Role:
We are looking for a proactive, enthusiastic, and confident Research/Insight manager to join an already successful team of dedicated and passionate analysts & researchers at Global Insight.
Reporting directly to Director of Consumer Insight, the role is based in London and will support the wider Consumer Insight team across a range projects, from ad-hoc to large multi-market studies, delivering to a diverse range of stakeholders – from commercial and digital strategy to ecommerce and artist marketing.
Recent projects include:
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How do we activate and maximise growth in developing markets?
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What are the key social media trends that impact how we market our artists to their fans?
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What does the size the opportunity for music products look like globally, and what are the key consumer segments we need to target?
Becoming part of an ‘in-house consultancy’ means ability to build relationships with stakeholders is important to success, as well as the ability to develop exciting story-led and strategic deliverables.
The B Side: Skills & Experience
Core areas of responsibility:
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Project set-up & management: you’ll design, set-up and deliver projects, from drafting questionnaires to checking quantitative survey scripts & data, to managing and meeting with stakeholders and presenting our reports.
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Analysis and Insight: there will be a focus on conducting fieldwork and analysing results, but the key to success will be to build them into compelling, strategically focused narratives/insights that the business can action.
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Stakeholder relationships: you’ll be supporting the team in developing and managing stakeholder relationships across the global business.
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Communication: you’ll partner with the internal insight team, data analysis team and external suppliers to ensure projects run smoothly and on time. Communicating within the project team and having a positive impact on the project outcome.
Person Specification
Necessary:
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Proven track record in market research / insight (preferably within a research agency environment but not required)
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Strong experience running quantitative research (briefing/proposal design, survey design & setup, data analysis, reporting and delivery etc.)
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Experience running or supporting qualitative research (online communities, focus group/interviews, discussion guide writing, moderation, etc.) is a big plus, but not essential
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Comfortable combining findings / data (from multiple methods / sources) into cohesive and compelling narratives – storytelling is key
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Proficiency in Excel, PowerPoint, Keynote, and research/analytical tools (Q, SPSS, Forsta/Decipher etc.)
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Good client management skills – able to meet, inform and respond to stakeholders
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Good project management, organisation, communication, and presentation skills
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Enthusiastic, proactive, creative, with a willingness to learn
Desired:
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Commercial awareness – able to use broader industry knowledge to help develop strategic recommendations which the business can action is a big plus
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Keen interest in the music industry (not just music) and able to demonstrate passion for the category.
Benefits
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Group Personal Pension Scheme (between 3% and 9%)
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Private Medical Insurance
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25 paid days of annual leave
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Interest Free Season Ticket Loan
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Holiday Purchase scheme
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Dental and Travel Insurance options
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Cycle to Work Scheme
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Salary Sacrifice Cars
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Subsidised Gym Membership
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Employee Discounts (Reward Gateway)