Overview

Manager, Consumer Insight & Strategy – London, N1C 4AG, United Kingdom 

The A Side: A Day in The Life

About Global Insight:

Using the most powerful & effective data sets, and research capabilities in the music industry, UMG’s Global Insight team informs decision-making at the highest level. Alongside our commercial / partner data, we collect & manage extensive consumer data (quantitative & qualitative) from around the world, delivering unique detail into evolving attitudes and behaviours of today’s music consumers globally.

The Role:

We are looking for a proactive, enthusiastic, and confident Research/Insight manager to join an already successful team of dedicated and passionate analysts & researchers at Global Insight.

Reporting directly to Director of Consumer Insight, the role is based in London and will support the wider Consumer Insight team across a range projects, from ad-hoc to large multi-market studies, delivering to a diverse range of stakeholders – from commercial and digital strategy to ecommerce and artist marketing.

Recent projects include:

  • How do we activate and maximise growth in developing markets?

  • What are the key social media trends that impact how we market our artists to their fans?

  • What does the size the opportunity for music products look like globally, and what are the key consumer segments we need to target?

Becoming part of an ‘in-house consultancy’ means ability to build relationships with stakeholders is important to success, as well as the ability to develop exciting story-led and strategic deliverables.

The B Side: Skills & Experience

Core areas of responsibility:

  • Project set-up & management: you’ll design, set-up and deliver projects, from drafting questionnaires to checking quantitative survey scripts & data, to managing and meeting with stakeholders and presenting our reports.

  • Analysis and Insight: there will be a focus on conducting fieldwork and analysing results, but the key to success will be to build them into compelling, strategically focused narratives/insights that the business can action.

  • Stakeholder relationships: you’ll be supporting the team in developing and managing stakeholder relationships across the global business.

  • Communication: you’ll partner with the internal insight team, data analysis team and external suppliers to ensure projects run smoothly and on time. Communicating within the project team and having a positive impact on the project outcome.

Person Specification

Necessary:

  • Proven track record in market research / insight (preferably within a research agency environment but not required)

  • Strong experience running quantitative research (briefing/proposal design, survey design & setup, data analysis, reporting and delivery etc.)

  • Experience running or supporting qualitative research (online communities, focus group/interviews, discussion guide writing, moderation, etc.) is a big plus, but not essential

  • Comfortable combining findings / data (from multiple methods / sources) into cohesive and compelling narratives – storytelling is key

  • Proficiency in Excel, PowerPoint, Keynote, and research/analytical tools (Q, SPSS, Forsta/Decipher etc.)

  • Good client management skills – able to meet, inform and respond to stakeholders

  • Good project management, organisation, communication, and presentation skills

  • Enthusiastic, proactive, creative, with a willingness to learn

Desired:

  • Commercial awareness – able to use broader industry knowledge to help develop strategic recommendations which the business can action is a big plus

  • Keen interest in the music industry (not just music) and able to demonstrate passion for the category.

Benefits

  • Group Personal Pension Scheme (between 3% and 9%)

  • Private Medical Insurance

  • 25 paid days of annual leave

  • Interest Free Season Ticket Loan

  • Holiday Purchase scheme

  • Dental and Travel Insurance options

  • Cycle to Work Scheme

  • Salary Sacrifice Cars

  • Subsidised Gym Membership

  • Employee Discounts (Reward Gateway)

 

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