Overview
Job Purpose and Summary
Canon is seeking a results-driven B2B Marketing Specialist with expertise in Salesforce to
drive marketing initiatives, optimize customer engagement, and enhance lead
generation. The ideal candidate will have a deep understanding of B2B marketing
strategies, campaign execution, and CRM management to support business growth.
What we give
- Develop and execute B2B marketing campaigns aligned with business objectives.
- Utilize Salesforce to manage and analyze customer data, track campaign performance, and generate reports for data-driven decision-making.
- Collaborate with sales and product teams to create targeted marketing strategies that enhance lead generation and customer retention.
- Optimize email marketing, lead nurturing, and automation workflows within Salesforce and Eloqua.
- Monitor and assess the effectiveness of marketing activities, providing insights and recommendations for continuous improvement.
- Coordinate digital marketing efforts, including SEO, PPC, and content marketing, to strengthen brand visibility and generate leads.
- Adapt and localize EMEA marketing campaigns to effectively resonate with the South African market.
- Work with cross-functional teams to ensure alignment between marketing and sales objectives.
- Stay updated on industry trends, competitive landscape, and emerging marketing technologies.
What we ask
- Bachelor’s degree in marketing, Business, Communications, or a related field.
- 3+ years of experience in B2B marketing, preferably in a technology, SaaS, or enterprise-focused industry.
- Proficiency in Salesforce Marketing Cloud, Eloqua, or other CRM tools.
- Strong understanding of marketing automation, lead generation, and pipeline management.
- Experience with digital marketing, content strategy, and performance analytics.
- Applicants that do not meet requirements will not be considered.
You will need
Further information
- Excellent communication and project management skills.
- Ability to work collaboratively in a fast-paced, dynamic environment.
