Overview

Job Description

Renishaw are seeking to recruit a Senior Marketing Executive to support the commercial activities of our Spectroscopy Products Division through digital marketing. The role will involve creating B2B marketing projects that align with the company’s products (cutting edge scientific instrumentation), overall objectives and target audience.

As the Senior Marketing Executive you will be highly motivated individual who enjoys working in a team and has experience in marketing automation campaigns, using SEO principles and customer journey mapping to create and deliver engaging projects.

Salary £35,000 – £45,000 depending on experience. Please note that this role is under a hybrid working arrangement with 3 days/week onsite.

Responsibilities

• Create engaging, interactive social media posts and continue to grow key channels.

• Assist the Marketing Manager to deliver the marketing strategy and contribute new ideas in planning sessions.

• Manage marketing events and webinars.

• Support with the creation of email automation journeys to nurture prospects.

• Produce email campaigns, forms and update marketing lists

• Produce web content, building forms, ensuring optimisation for SEO and user experience.

• Track, analyse and report on key performance metrics and help to identify areas for optimisation.

• Support with the design of product and promotional literature, including brochures, product notes, exhibition graphics, and visuals for online channels.

Key requirements

• Experience with marketing automation systems, email marketing, nurturing campaign, evergreen funnels using Marketo and/or Hubspot

• Understanding of advanced SEO principles and tools like SEMrush or similar to optimise content and improve organic search rankings

• Experience of working with Google Ads, Google Analytics, Google Tag Manager and UTM links

• Understanding of key marketing metrics

• Social Media Marketing experience

• Familiarity with web-content management systems, website promotion and metric analysis

• A high level of general computer literacy, including use of Microsoft Office/Adobe software suites

• A keen interest in science and technology

Desirable requirements

• Proven track record of delivering marketing campaigns that perform against targets

• Good understanding of customer behaviour, market research, and customer segmentation

• Practical experience in setting up marketing campaigns, optimisation and reporting on results

• Experience in business-to-business and/or scientific marketing.

• Scientific background or knowledge of the scientific instrumentation market

Person specification

• Excellent written and verbal communication skills, with the ability to craft compelling marketing content without 3rd party editing.

• Strong analytical and data-driven mindset, with the ability to use data to inform marketing decisions.

• Ability to plan your own work and take responsibility for project completion.

• Ability to meet deadlines, good attention to detail, and multi-tasking.

• Be a lover of trying/testing new ways of doing things, be resourceful, willing to learn new skills, and able to problem solve.

• The ability to plan well and work on multiple concurrent projects, both as an individual and as a team member.

Benefits 

When you join Renishaw, we're committing to your future career. That's because we believe in developing our people's skills and promoting them internally. We also offer a benefits package that's highly desirable; including a 9% non-contributory pension, discretionary annual bonus, *subsidised onsite restaurants and *coffee shops, free parking, *car sharing scheme and *24 hour fitness centres. (*not available at our Castle Donington, Exeter, York & Edinburgh sites)

We also want to promote a healthy work-life balance as much as possible, so we have introduced a Homeworking policy which allows for a combination of home and office based working depending on the nature of your role. We also offer a variable working programme, 25 days holiday plus bank holidays, Life Assurance policy of 12 times annual salary, Cycle to Work scheme, enhanced maternity pay subject to qualifying criteria, the option to join BUPA Renishaw health trust and an Employee Assistance Programme for employees and family.

Please click here for further information about our benefits.

At Renishaw we believe that our success is powered by welcoming a workforce of diverse and talented people. Through encouraging an inclusive culture, where all our employees are free to be themselves, we can achieve our core values: Innovation, Inspiration, Integrity, and Involvement.
 
If you are excited about the role but feel as though you don’t meet all the requirements, we would encourage you still to apply. You might just be the right person for this role or another opportunity at Renishaw.
 
We are committed to providing reasonable adjustments to make interviews and jobs more accessible. Should you have any difficulty during the recruitment process, or require any reasonable adjustments please contact the recruitment team on 01453 524600 or recruitment@renishaw.com.

Please click here for further information about diversity and inclusion at Renishaw.

Employment Type:

Permanent

Time Type:

Full time

Requisition Number:

R6056 Senior Marketing Executive (Open)

Location: