Senior Marketing Manager – London, N1C 4AG

Overview

 Senior Marketing Manager – London, N1C 4AG, United Kingdom 

The A Side: A Day in The Life 

Reporting to the Head of Marketing, you’ll be responsible for the planning and execution of our priority artist marketing plans, engaging new audiences across key marketing channels & partnerships to drive fan growth as well as retain and engage existing audiences. You will be asked to lead on certain projects, ensuring a collaborative and fully integrated plan that is delivered on time and to budget. You will be a key part of a team reimagining the way audiences discover and rediscover their favourite music, tapping into culture to build on and enhance an artist’s legacy. Delivery of key marketing campaigns

• Plan & execute best-in-class marketing campaigns for Universal Music’s catalogue artists

• Across pre-agreed projects, lead the project to ensure the delivery of a collaborative and fully integrated plan. Responsibilities include helping the group define key objectives and strategies, producing project updates, leading key meetings and once approved ensuring the project is delivered on time and to budget

• Create strategic alignment with cross-functional teams including repertoire development, audience development, creative content, planning & insight and business development ensuring that effective marketing activity is fully integrated in the overall plan

• Work closely with artists and their management teams & sell-in resulting marketing plans

• Develop pioneering campaigns that use storytelling to culturally connect with new fans & super fans alike

• Build content plans and manage content production tailored to different channels and audiences, ensuring messaging aligns with the overall communication strategy for a project

• Develops impactful & effective advertising assets with the content creation team or external agencies as appropriate

• Manage relationships with independent PR & promotions agencies to elevate our artist’s profile across Press, TV & Radio

• Working with our media agencies develop advertising channel plan across TV, OOH, Radio & Digital including influencer marketing

• Manage relevant artist showcases and events

• Manage project marketing budgets under the direction of the Director of Marketing

• Build relationships with marketing teams in other global markets, seeking opportunities to collaborate and deliver fully integrated international marketing campaigns

The B Side: Skills & Experience 

A key part of the team, you will shape the way audiences discover and rediscover their favourite music through the delivery of key marketing campaigns tapping into culture to build on and enhance an artist’s legacy. You'll need to be:

• Passionate about music 

• A versatile music marketer, having worked with top tier talent in a record label or management company that has played a role in cultivating culture

• An exceptional communicator with strong influencing skills & experience conveying creative ideas & plans to internal & external stakeholders

• A deep knowledge of audiences – including demographics, behaviours, and media habits

• A proven track record leading the development and execution of fully integrated marketing campaigns

• Fluent in data and can identify winning insights

• A proven track record developing marketing lifecycle campaigns moving audiences from awareness to engagement to superfans

• Collaborative by nature and energised by bringing people together

• Comfortable in a fast-moving, constantly evolving environment with the maturity to bring stability to challenging situation

• Comfortable developing brand strategies using both quantitative and qualitative insights

• Motivated by long-term vision and strategy and ensure all campaign activity aligns

• A keen eye for detail

• Strong project management skills

• Excellent relationship-building and relationship-management skills and the ability to deal with difficult situations with tact and diplomacy