Overview
Ruminant Sales Specialist – United Kingdom
Job Title: Ruminant Sales Specialist
Location: Hybrid, UK
Contract type and shift: Permanent, Monday – Friday – 37.5 hours per week
Package includes Salary from £50,000 plus a benefits package designed to support your wellbeing and reward your impact, including performance related bonus, car allowance, private healthcare, and a matched pension contribution of up to 10%
At KW, customer experience sits at the heart of everything we do. As part of the wider Asterra Group, we’re proud to be one of the most progressive and forward-thinking feed businesses in the UK, combining national reach with genuine on-farm relationships.
We are on the lookout for a KW On-Farm Sales Specialist to join our supportive and motivated sales team. This is a field-based role, working directly with dairy and beef farmers to deliver practical, credible solutions that help their businesses perform and thrive.
What makes this role different is that we’re versatile in our approach to background. If you bring previous experience in agricultural sales or on-farm operations, that’s great. If you do not have prior experience in agricultural sales or on-farm operations but can demonstrate a solid work ethic, curiosity about business practices in agriculture, and the tenacity required for a field-based sales role, we encourage your application.
The Role
Partnering with peers at KW and the extended Asterra business, you will take charge of a regional sales ledger, cultivating long-lasting, dependable relationships with farmers as you fulfill specified commercial targets.
You will design and implement a comprehensive sales strategy tailored to the region, demonstrating the Asterra model in agricultural settings. Supported by technical, nutrition, customer service and marketing teams, you’ll offer tailored solutions rather than “off-the-shelf” products – always putting the customer first.
This position involves a high level of initiative and personal responsibility. You’ll spend most of your time on farm, managing your own diary, spotting opportunities, and representing KW professionally within your territory and beyond.
What You’ll Be Doing:
- Building and managing a portfolio of dairy and beef customers, developing lasting, long-term relationships
- Delivering against budget and contributing to the wider national sales plan
- Creating and maintaining a strategic regional sales plan
- Identifying new opportunities and feeding insight back into the wider business
- Promoting the full KW / AB Agri ruminant offering, matching solutions to individual farm needs
- Working closely with internal stakeholders across sales, technical, nutrition, marketing and customer service
- Maintaining accurate CRM records to support effective customer service
- Representing KW at farm visits, meetings, and relevant industry events
Who We’re Looking For:
We’re deliberately open to two types of candidates:
Experienced Professionals:
You may already be working in agricultural or D2F sales, with:
- Advanced solution-based selling skills
- Good commercial and numerical awareness
- Credibility on farm and confidence engaging with farmers
- An understanding of the key drivers of the UK ruminant sector
- An existing network within your region (desirable, not essential)
Emerging Professionals
You may not come from agriculture, but you can clearly demonstrate:
- Demonstrated work ethic, professional approach, and self-motivation
- Robust experience in customer engagement or consultative sales
- The capacity to absorb new information efficiently and inquire thoughtfully
- Comfort working with numbers, prices and margins
- A realistic understanding that salary will reflect experience, with progression as capability develops
- A genuine interest in agriculture and willingness to build technical knowledge over time
Full technical training and ongoing support will be provided – what matters most is attitude, drive and commitment.
Practical Details:
- Field-based role with regular UK travel
- Full UK driving licence required
- Monday–Friday, 8:30am–5:00pm (with flexibility inherent in on-farm work)
- Budget responsibility for your own ledger
Where growth meets purpose
What sets us apart is how we delight our customers – and that’s because of great people like you. People with different life experiences who share common values. Together, we’re shaping a world where responsible nutrition is accessible to all. With a big goal comes equally big opportunities to make a career that truly feels like your own. As a team we’re collaborative, purpose-driven and encourage trying new ideas. We also find ways to nourish your individual journey, so everyone can feel proud of the difference that they make in their own way.
We’re thrilled to share that AB Agri has been recognised as one of The Times Top 50 Employers for Gender Equality 2025. This is a proud moment for us all. It highlights the real progress we’ve made to build a workplace that is inclusive, supportive, and fair for everyone. Over the last 5 years we have rebuilt our talent management practices, from inclusive hiring, to transparent pay frameworks, flexible work, and the momentum of our Employee Network Groups. Our actions are embedding inclusion at the heart of how we operate and creating a culture where people can be themselves
As a Disability Confident employer, we’re committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter – or anything else) just let us know.
About the Company
Rewarding your passion
When you join us, you’ll do meaningful work and be rewarded fairly for it. From annual salary reviews and incentive bonus, ongoing career development and enhanced family, financial and wellbeing benefits – these are just some of the ways we reward you – from day one.
About us
We’re AB Agri, part of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry.
Application Notes
We hope you feel that AB Agri is somewhere you can thrive and so we’d love to hear from you. We get a lot of applications for our roles and sometimes need to close the process early so register your details and upload your CV via our careers website as soon as you can – it will only take a few minutes.
When you do, we’ll ask you some equal opportunities questions just to ensure our recruitment process is inclusive – or show us areas we can improve. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions and this won’t affect your application.
Apply today or contact our recruitment team for more information.
Agencies and media sales
AB Agri group politely requests no contact from recruitment agencies or media sales. We don’t accept speculative CVs from recruitment agencies nor accept the fees associated with them.
IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
