Overview

EU Brand Manager – Fabric Care (Slough, Berkshire, GB, SL1 1DT) 

Summary

This position is responsible for supporting Vanish portfolio with the focus on Europe:

  • Support defining activation roadmap & timing to enable IMEX and Area target delivery. Ensures CGO 3Yr plan fit for purpose for region / key markets
  • Support innovation delivery to IMEX and sign-off of Launch recommendations for key initiatives
  • Support delivery of the activation toolkits to IMEX encompassing communication assets, trade story, 4P principles

 

Responsibilities & Accountabilities

Overall

  • Partner for the ABD​ and Creative AOR to deliver Creative & Comms work.
  • Partner with the I&A consumer insights to fuel our Creative & Comms.
  • Partner with the Design and project teams for smooth and timely LAW development.

 

Insight

  • Contribute to a live bank of powerful consumer insights to fuel our Equity, Creative & Comms

 

Comms Planning

  • Support the Activation Roadmap and Timing to enable Area/Market targets
  • Make sure local needs/ regulatory requirements and timelines are respected and integrated into comms development process

 

Comms Development

  • Support the build of Creative Idea, Core Creative Assets and core communication for all Activations (TVC/Video, KV / In-store / Digital /ecomm Templates & others TBD by project) ensuring full funnel requirements/ sufficiency with receiver markets
  • Cooperate on overall comms plots development, to drive synchronization in consumer and HCP comms development, where appropriate

 

Comms Deployment

  • Support the provision of Activation Toolkits (Innovation / BDIs) tailored by market cluster / Job to be Done. MMR like process to collect feedback, finding supplier, creating POSM catalogue for markets to order. Localization done by Markets.
  • Support the deployment of Master Asset toolkit to markets for localization (Comms & Design)

 

Partnerships

  • Support our key Area partnerships to maximise impact on Equity and Performance. Ensure IMEX teams fully enabled through timely guidelines and toolkits.

 

IMEX Delivery Contact

•          Leads/Support on connects with IMEX teams for ongoing day-to-day operations & problem solving.

 

Org. and Talent

  • Active member of the CAP team for region – ensuring we deliver against clear priorities.

 

Candidate Profile

  1. Project Management Experience
  2. Brand Management Experience as a Brand Manager or at least 2-years as an Assistant Brand Manager

 

PROFESSIONAL QUALIFICATIONS/ EXPERIENCE

  • Marketing experience: be able to demonstrate good marketing skills developed within the FMCG environment, Household care / Fabric Care experience of benefit.
  • Brand Equity and Creative & Comms Experience: be able to demonstrate Brand Equity and Creative & Comms skills developed within the Household care/ Fabric Care.

 

OTHER PERSONAL ATTRIBUTES

  • Strong commercial acumen and analytical skills
  • Ability to work in a matrix organization (CGO, MX, Key Lead Markets, agency) – strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise
  • Entrepreneurial and able to work autonomously
  • Strong sense of urgency and achievement
  • Resilient and able to respond under pressure
  • Leadership qualities in impacting, contributing and challenging brand equity, and creative and comms
  • Ability to influence and collaborate with markets with varying levels of portfolio and brand maturity
  • The business language in Reckitt is English, therefore fluency in English is essential. Fluency in other language(s) is advantageous.

 

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