Overview

 Web Merchandising and Trading Manager – London, N1C 4AG, United Kingdom 

Apple Corps Ltd 
Location: Apple Corps Head Office, Ovington Square, London 
Working pattern: 4 to 5 days per week expected in the office 

About the opportunity 

Apple Corps Ltd. was founded in 1968 to oversee The Beatles’ creative and business interests. It initially served as the new outlet for The Beatles’ own recordings as well as the music of a wide-ranging roster of artists, all brought to the label personally by the band (individually and/or collectively). Apple Corps’ mission celebrates artistry in an inclusive, creative environment. Since its inception, the company has encompassed music, publishing, merchandise, electronic and film enterprises. 

For almost six decades, Apple Corps Ltd. has helped to bring The Beatles music to billions of fans in pioneering, creative manners, decade after decade.  

Apple Corps and Universal Music Group UK are coming together to build a dedicated team focused on shaping the next chapter of Beatles product, ecommerce, retail and customer experience. 

This is a rare opportunity to work at the intersection of music, culture, creativity, commerce and fan experience. The Beatles remain one of the most important and influential creative forces in the world, with a legacy that continues to inspire fans across generations. 

This team will create exceptional products, experiences and customer journeys for Beatles fans globally. From product design and packaging to retail, ecommerce, trading and fan engagement, every touchpoint must reflect the creativity, quality and cultural significance associated with The Beatles. 

These roles are employed by Apple Corps Ltd. The Universal Music Group UK Talent Acquisition team will manage the recruitment process in collaboration with Apple Corps and the wider UMG team. When you apply, you will be redirected to the Universal Music Group careers portal, where you will be required to submit your application through Workday. 

Role purpose 

The Web Merchandising and Trading Manager will be responsible for optimising the online shopping experience across Beatles ecommerce platforms. 

This role will curate how products appear online, manage the trading calendar, support product launches, improve customer journeys and use data to maximise conversion, engagement and revenue. 

This is a hands-on ecommerce trading role, suited to someone who understands online retail, customer behaviour, product storytelling and performance optimisation. 

Key responsibilities 

Online product merchandising 

  • Curate how products appear across the website, including:  

  • Category pages  

  • Collections  

  • Homepage features  

  • Product pages  

  • Campaign landing pages  

  • Ensure product presentation is compelling, accurate and visually consistent.  

  • Align product visibility with launch priorities, stock availability and customer demand.  

Trading calendar management 

  • Plan and execute an online trading calendar aligned with:  

  • Product launches  

  • Promotions  

  • Seasonal campaigns  

  • Release moments  

  • Marketing activity  

  • Coordinate trading activity across key moments.  

  • Ensure the online store reflects commercial priorities and fan engagement opportunities.  

Conversion rate optimisation 

  • Continuously test and improve:  

  • Product pages  

  • Navigation  

  • Search  

  • Recommendations  

  • Checkout journeys  

  • Identify friction points in the customer journey.  

  • Recommend practical improvements to increase conversion and improve customer experience.  

Product launch execution 

  • Coordinate and manage the online launch of new products.  

  • Ensure all launch information is accurate and complete, including:  

  • Product listings  

  • Imagery  

  • Copy  

  • Pricing  

  • Categorisation  

  • Tagging  

  • Stock availability  

  • Work with internal teams to ensure product launches are delivered accurately and on time.  

Promotions and campaign trading 

  • Manage online promotions, bundles, limited releases, discounts and campaign-led trading opportunities.  

  • Maximise revenue, engagement and sell-through.  

  • Ensure promotional mechanics are commercially sound, clearly communicated and operationally deliverable.  

Website performance analysis 

  • Monitor ecommerce KPIs, including:  

  • Traffic  

  • Conversion rate  

  • Average order value  

  • Revenue  

  • Sell-through  

  • Product performance  

  • Customer behaviour  

  • Use performance data to guide trading decisions.  

  • Identify opportunities for growth and improvement.  

Stock and availability management 

  • Work closely with supply, production and inventory teams.  

  • Ensure the right products are promoted online based on availability, demand and commercial priorities.  

  • Support decisions around product visibility, replenishment, sell-through and lifecycle management.  

Customer journey optimisation 

  • Improve how customers move through the website, from homepage to checkout.  

  • Support smarter navigation, product recommendations, page structure and merchandising logic.  

  • Ensure the site is easy, inspiring and engaging for fans to discover, shop and connect with The Beatles.  

Cross-channel coordination 

  • Align website trading activity with:  

  • Marketing  

  • CRM  

  • Retail  

  • Social media  

  • Content  

  • Campaign planning  

  • Support a joined-up and consistent customer experience across channels.  

A/B testing and data insights 

  • Run experiments on:  

  • Page layouts  

  • Product placements  

  • Messaging  

  • Calls to action  

  • Customer journeys  

  • Share learnings and recommendations with stakeholders.  

  • Use test results to improve trading performance and customer experience.  

Key skills and experience 

  • Strong ecommerce trading and web merchandising capability.  

  • Understanding of how to optimise product visibility, customer journeys and conversion.  

  • Confidence working with ecommerce data, trading reports and performance dashboards.  

  • Ability to use insight to shape merchandising decisions and trading priorities.  

  • Strong organisational skills and ability to manage multiple launches, campaigns and trading priorities.  

  • Excellent attention to detail across product listings, imagery, pricing, copy, stock and promotional setup.  

  • Strong collaboration skills across marketing, CRM, ecommerce, retail, production, supply and creative teams.  

  • Understanding of brand presentation and customer experience within a culturally significant and globally recognised brand environment.  

Experience requirements 

  • Experience in ecommerce trading, web merchandising, digital retail, online trading or ecommerce operations.  

  • Experience managing product listings, category pages, homepage features, collections or campaign landing pages.  

  • Experience supporting product launches, promotions, bundles or limited releases online.  

  • Strong understanding of ecommerce KPIs, including:  

  • Traffic  

  • Conversion rate  

  • Average order value  

  • Revenue  

  • Sell-through  

  • Experience using ecommerce platforms, content management systems, analytics tools or merchandising tools.  

  • Experience working with stock, availability and product performance data.  

  • Experience collaborating across marketing, CRM, retail, supply chain, content, creative or digital teams.  

Desirable experience 

  • Experience in music, entertainment, fashion, lifestyle, fan commerce, retail or consumer products.  

  • Experience working with ecommerce platforms such as Shopify, Salesforce Commerce Cloud, Magento, WooCommerce or similar.  

  • Experience with A/B testing, CRO tools or customer journey optimisation.  

  • Experience supporting international ecommerce, multi-currency stores or global customer bases.  

 

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