Overview
Company description
Location: Oldbury (hybrid working 3 office days per week) #LI-Hybrid
Employment Type: Full time / Permanent
Application Closing Date: Friday 24th October 2025
Thought The AA only provide roadside assistance? Think again.
For over 100 years, we’ve continued to evolve and adapt. Today, as the nation’s number one motoring organisation, we offer a range of excellent products and services to millions of customers from roadside assistance to home and motor insurance as well as providing the latest driving technologies. As we continue to expand, diversify, and modernise, joining us as our Internal Communications Coordinator, you’ll play a key part to our success and join us on this exciting motoring journey.
This is the job
As Internal Communications Coordinator, you’ll play a key role in delivering effective operational communication and engagement activity across Road Operations, focusing on our patrols, technicians, and Control Tower teams.
Working closely with the Internal Communications Business Partner, content contributors and other key stakeholders, you’ll ensure colleagues are informed, connected to our strategy, and equipped to carry out their roles safely and confidently.
What will I be doing?
- Own the internal communications mailbox—responding promptly and coordinating content with stakeholders.
- Manage and maintain audience distribution lists to ensure targeted messaging.
- Deliver operational communications for Road Operations (patrols, technicians, Control Tower), including planning, creating, and publishing content across platforms like SharePoint, Poppulo, and Viva Engage.
- Track and report on communications performance using analytics, and feedback to improve engagement.
- Support key campaigns and events that connect frontline colleagues to our strategy—such as awards, conferences, and roadshows.
What do I need?
Capability, Knowledge and Experience:
- Excellent verbal and written communication skills, with strong attention to detail and a flair for copywriting
- Strong organisational skills, with the ability to plan, prioritise and meet deadlines
- Confidence working with stakeholders and engaging remote or frontline colleagues
- Awareness of different audiences and channels, and how to tailor messages effectively
- Experience using tools like Outlook, Excel, Teams, SharePoint, Viva Engage, Poppulo and Stream
- Proven experience in internal communications or copywriting (industry qualifications are a bonus)
- A proactive, flexible and creative mindset—comfortable working independently and as part of a team
Additional information
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
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