Overview

 Junior Marketing Manager – London, N1C 4AG, United Kingdom 

The A Side: A Day in The Life

To create, deliver and manage outstanding and profitable marketing campaigns and strategies for international releases. The Polydor international roster includes artists such as: Billie Eilish, Sabrina Carpenter, Olivia Rodrigo, Gracey Abrams, Kendrick Lamar, Doechii, & more.

The B Side: Skills & Experience

Be creative

  • Plan multi-platform advertising campaigns, to effectively utilise the budgets and their key performance indicators.

  • Manage creative content & assets to support all release campaigns.

  • Devise effective and innovative campaigns in conjunction with the global marketing teams, across all channels for effective and progressive audience development and conversion.

  • Thinking creatively outside the realms of the day to day for opportunities and moment lead marketing. 

Be strategic

  • Report chart metrics and key performance indicators across projects.

  • Oversee/ project manage all elements of the campaign to create bespoke and nimble strategies across each artist/project.

  • Responsible for individual artist budgets in line with the agreed forecasts.

  • Understanding/ assimilating multiple levels of data to inform strategy – use of tools to measure successes and challenges of track/ album performance.

  • Ensure all information is accurately and urgently communicated to all departments regarding release plans, changes, developments, growth. 

  • Be prepared to adapt job, role and requirements to suit an ever-changing music landscape.

Be collaborative

  • Develop strong relationships with artists and artist management, with partner labels and with agents and promoters to develop strategies around music releases and artist growth.

  • Work closely with the label and team beyond – A&R/Content/Digital/Press/Promotions/Sales/ International/ Streaming/ Agents and Promoters etc. to deliver connected and cutting-edge strategies across the business.

  • Work with digital and the central insight team to plan and execute regular audience research to inform campaign planning, timing, excellence and longevity.

  • Work closely with the commercial team to undertake operational and creative responsibility for e-Commerce across all release campaigns. Including developing and initiating innovative ideas for merchandising & products.

  • Work closely with the commercial team to undertake operational and creative responsibility for partner activations marketing and editorial.

Person Specification

Necessary

  • A network of contacts.

  • Proven knowledge of charts, trends and artists.

  • Ability to identify and nurture artist talent.

  • Be a creative and critical thinker. Take ideas from ideation to fruition. 

  • Have strong knowledge of the streaming space and playlisting, fundamentally on Spotify and Apple Music, Amazon & YouTube services.

  • Experience of working with acts of various sizes and budgets.

  • Experience of effectively managing budgets on own projects and maximising profits.

  • Success at incorporating digital activity and content strategy into marketing campaigns.

  • Excellent relationship-building and relationship-management skills with the ability to deal with difficult situations with tact and diplomacy.

  • Strong communication skills, written and verbal, and outstanding presentational ability.

  • Successful experience in negotiating with artists, artist management, internal stakeholders and senior management.

  • Experience instigating and managing managing budgets, briefs and contracts.

Bonus Tracks: Your Benefits

  • Group Personal Pension Scheme (between 3% and 9%)

  • Private Medical Insurance

  • 25 paid days of annual leave

  • Interest Free Season Ticket Loan

  • Holiday Purchase scheme

  • Dental and Travel Insurance options

  • Cycle to Work Scheme

  • Salary Sacrifice Cars

  • Subsidised Gym Membership

  • Employee Discounts (Reward Gateway)

 

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