Overview
Wholesale Marketing Associate, UK Premium, Italy & Iberia – London, United Kingdom
Position Overview
Ref #
W180194
State/Region
London
Department
Marketing
Location
United Kingdom
City
London
COMPANY DESCRIPTION
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
POSITION OVERVIEW
Working within a multi-functional team in the UK office and across EMEA regional Marketing & Communication departments, the successful candidate will play a key role in helping Ralph Lauren to grow visibility across the UK, Iberia and Italy/Turkey region through key wholesale and digital partners, including Farfetch, ASOS and John Lewis in the UK, El Corte Inglés in Iberia, and Beymen for Turkey.
The ideal candidate will support the development and implementation of wholesale marketing campaigns across multiple markets and partner types, while helping to optimize the e-commerce and omnichannel brand experience. Acting as a key day-to-day contact for selected partners, the role will require close collaboration externally and internally to ensure seamless execution.
Focus areas include the creation and implementation of seasonal marketing campaigns, with a strong focus on digital, on-site merchandising and user experience optimization, campaign monitoring & results tracking, KPI analysis, budget coordination and marketing watch across the relevant markets and accounts.
Operating in highly competitive and diverse market environments, the successful candidate will strive to ensure that all marketing activities meet the expectations of Ralph Lauren customers and partners, delivering the best consumer experience online and offline and the most elevated brand presentation.
ESSENTIAL DUTIES & RESPONSIBILITIES
Marketing
Support in building the regional wholesale marketing vision and roadmap across UK, Iberia and Italy/Turkey, working closely with manager and regional marketing stakeholders, local sales teams, account managers and other relevant departments
Develop seasonal marketing campaigns with key wholesale partners across the region, identifying relevant themes, commercial moments and brand priorities for key accounts
Support the creation and execution of brand marketing plans in collaboration, ensuring activities are tailored to each market and account opportunity
Brief creative teams on asset and format requirements, with the objectives of omnichannel consistency and brand elevation in mind, ensuring optimal execution across different partner platforms
Coordinate performance marketing and visibility campaigns, where relevant, supporting partner media plans and ensuring alignment with seasonal priorities
Support the management and monitoring of annual marketing budgets and campaign-related finance and legal processes, including PO and invoice tracking as well as contract signatures
Ensure consistent execution across regional wholesale accounts, sharing best practices and learnings across markets where relevant
Reporting
Track all marketing campaigns and placements across the region, monitoring live dates and coverage, evaluating performance, ensuring relevant KPIs are defined prior to campaign launch, shared by partners post-campaign and analysed to provide accurate reporting and data-based recommendations for future activities
Report on performance, learnings and recommendations to relevant regional and account stakeholders
On-site brand presentation
Monitor key wholesale partners’ digital channels across UK, Iberia and Italy/Turkey, conducting site audits focused on user experience, brand visibility and product presentation, while driving optimization suggestions and supporting their implementation
Manage seasonal digital brand content deployment, ensuring the right content is received, adapted where needed and deployed as early as possible in the season across relevant partner platforms
Ensure full compliance of key partners with brand guidelines, supporting an elevated and consistent Ralph Lauren expression across all customer touchpoints
Digital
Monitor new ecommerce and marketing trends with wholesale and pureplayer accounts and industry leaders, track competitor ecommerce activities across key markets and identify opportunities for Ralph Lauren, embracing a test-and-learn approach
Be a digital marketing ambassador, helping partners and colleagues to act digitally, share learnings across markets and push digital boundaries
EXPERIENCE, SKILLS & KNOWLEDGE
1-2 full strategic cycles in a similar marketing position, ideally with ecommerce, digital marketing, wholesale and/or omnichannel experience
Proven track record of success in digital media planning
Good understanding of the marketing and communications ecosystem online and offline, with sensitivity to regional market specificities
Experience and/or interest in Fashion/Luxury
Proficiency in reading and analyzing data
Highly organized and structured, capacity to prioritize and manage multiple projects simultaneously (from start to completion) while meeting deadlines with attention to details
Strong team spirit with ability to work cross-functionally and cross-regionally
Passion and commitment to work in a fast-paced environment with a strong culture of innovation, collaboration, curiosity, problem solving and high quality of execution
IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
