Overview
Biddable Account Manager (search)
Wood Lane, London, W12
Company Description
We help brands make BOLD MOVES
Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.
Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”
Now we hear
“Take me from 4th to 1st in my category”
“Help me grow 10% in a market declining 10%”
“Make me the most loved brand in my industry”
These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.
Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.
This is why Zenith help brands make BOLD MOVES.
Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.
Bold moves are backed up with a solid forecast – they are a better path to growth.
Bold moves build a partnership – we believe in this approach so much we link our growth to your success.
Bold Moves bring bigger ROI
This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.
Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.
Job Description
The Paid Search Manager is responsible for all aspects of campaign execution, optimisation and evaluation for H&M Global, spanning across an international basis. This role will work with the support of and to support the Paid Search Director whilst directly managing a Paid Senior Search Executive and Paid Search Executive to deliver faultless campaign performance.
You will also be responsible for account management with both internal and external stakeholders such as planners, engine platform representatives and the client and so, must be able to identify new opportunities and potential weaknesses/limitations of strategies, communicating this effectively.
The ideal candidate will have prior hands-on experience and demonstrate thorough technical knowledge of the major search engine and third-party platforms, being comfortable working to both ROI and budget KPI’s. They will also have strong analytical, writing and comprehension skills to drive excellent client servicing whilst being able to manage workload across multiple product divisions and markets, appropriately prioritising and distributing responsibilities across the team.
Responsibilities:
- Support Paid Search Director to deliver H&M Global paid search campaigns globally.
- Be the go-to person for day-to-day running of the team and campaign planning and delivery.
- Define and develop your team organisational approach: primary point of contact for each stakeholder and overarching client strategy/goal on each region.
- Showcase campaign performance and provide in depth analysis of results with a focus on causation.
- Manage and support 1 Senior Exec and 1 Account Exec, taking responsibility for their progression plans and quality of their output.
- Maintain a strong, positive, open and constructive relationship with the client as well as understand the client’s business and identifying opportunities.
Qualifications
Key requirements:
- We are looking for an ambitious, proactive and curious search practitioner.
- You will be highly organised, able to work independently on projects where needed but also enjoy working within a team that has a strong, collaborative working ethos.
- Having experience within the Paid Search industry, building out an extensive knowledge of the digital landscape and its current challenges (e.g. attribution, measurement) with advanced knowledge of Google Ads, Microsoft Ads, Google Analytics and other engine and third party platforms.
- H&M’s business will require us to work at a fast pace and alongside multiple stakeholders, so we’re looking for a positive, can-do attitude from someone joining the team.
Not required, but a plus:
- Experienced working with large-scale clients with complex organisational structure.
- Experienced working with retail/e-commerce vertical.
- Experienced working across EMEA, US, or APAC markets.
- Experienced working with App activity (Google and ASA).
- Knowledge of other channels so they can have a full understanding of the digital ecosystem – Paid Social, Programmatic, Remarketing etc.
Additional Information
Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.
If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.
#LI-Hybrid
