Overview
Group Brand & Digital Marketing Director
Full-Time, Permanent
Maidenhead, Berkshire (Hybrid Working – 3 days in office)
Salary: Up to £130,000 per annum
About Us
At Dignity, we’re not your average end-of life service provider; we aspire to be the most trusted and valued companion during life’s challenging moments. Our core mission is helping people say their goodbyes, remember, and celebrate lives with moments of closure and connection. Whether our customers are planning ahead or dealing with the unexpected, we’ve got it covered.
As the way we mourn evolves, so does our strategy; we adapt to changing needs, across our rich range of funeral services including funeral plans and memorialisation and their digital delivery.
Our success stems from our exceptional team, their dedication, and our commitment to responsible business.
The Role
Reporting directly to our Chief Commercial Officer, you will spearhead the strategic vision for our Group Brand and Digital initiatives. Your mandate will include crafting innovative strategies, driving development efforts, and executing comprehensive plans to enhance our brand presence and digital footprint.
In this pivotal role, you will be tasked with orchestrating the full spectrum of activities, ranging from formulating digital and brand strategies to fine-tuning growth blueprints and fostering robust consumer connections.
This position offers a distinct and dynamic opportunity to shape both our Digital and National Brand strategies, culminating in measurable gains across our product portfolio and customer offering.
You can download the full job description below. Key Responsibilities Include:
- Development and ownership of Digital and Brand Strategies to drive acquisition and growth.
- Building national brand equity and driving sales conversion through earned and paid media channels and ownership of onsite conversion.
- Crafting consumer Go-to-market campaigns to generate interest and conversion.
- Developing and optimising Group social channel strategy including content generation.
- Collaborating with the broader marketing team to ensure consistency and scale.
- Measuring and analysing campaign data to assess successes, return on investment and identify areas for innovations and improvement
What we’re looking for:
✔️ National brand and digital performance marketing experience
✔️ Experience of successfully building, implementing and maintaining large scale brand change programmes
✔️ Working in large B2C environments
✔️ Proven success in large-scale change and growth initiatives
✔️ Exceptional partner management skills and exposure to senior leadership teams
✔️ Strong critical thinking and data-driven decision-making skills
What we provide to you:
- Annual salary of up to £130,000 per annum
- Car Allowance
- 27 Days Holiday + Bank Holidays.
- Private Healthcare Package
- Life Assurance X4
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What are the next steps? If you are interested in learning more about Dignity, please feel free to visit our website at https://www.dignityfunerals.co.uk. Alternatively, to be considered for this role, please submit your application via the ‘apply’ button, where a member of our resourcing team will review your application. Please note that this role is subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be carried out during the recruitment and onboarding process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR). Please note in accordance with our pre-employment checks, all roles will require a criminal record check and further enhanced checks may apply. Certain roles will be subject to ongoing checks in line with the Group SMCR Framework (Fit& Proper Policy). Further details will be explained to you throughout the recruitment process. Equality, Diversity and Inclusion Statement Our Vision is to connect with our clients, colleagues, company, and communities based on our principles whilst celebrating our differences. We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging. Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable. We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application. #LI-RD1 |
