Overview
Job Purpose and Summary
Job Purpose and Summary
Canon EMEA is looking for a Product Marketing Specialist to join the B2B team driving the lifecycle marketing plan for Canon’s portfolio of office devices, helping our customers and channel partners address their business challenges with innovative, state-of-the-art solutions.
With your understanding of product technology and how it can address the needs of our customers, you will create marketing value propositions for the assigned products, driving the strategy and sales enablement plans through the channels and then monitoring and ensuring implementation.
Acting as the subject matter expert, you will work with colleagues from the wider Marketing and Innovation team to create market awareness and campaigns, as well as sales enablement tools.
This is a role that requires previous experience in Product Marketing and preferably from similar industries.
What we give
What we give
In addition to a salary between £44,000 and £55,000 depending on experience, you'll be eligible for a performance-based bonus of 10%. We have recently implemented a new range of flexible benefits including a strong contributory pension plan, private healthcare, life cover, an Employee Assistance Programme plus employee discounts on Canon products.
Canon also champions hybrid working and a flexible working policy, with a minimum of 25 days holiday per year. Lastly, you'll find that Canon encourages continuous Learning and Development with a wide range of resources and support available on demand.
Our teams are based at our state-of-the-art EMEA HQ in Uxbridge which is easily reached via the Elizabeth line, with subsidised restaurant, free parking and Costa coffee on site too!
What we ask
What we ask
Key responsibilities:
– Marketing responsibility for the selected product portfolio and be the evangelist by clearly understanding and promoting how our technology adds value to customers and partners alike
– Drive product awareness and education into the sales channels by creating engaging and compelling content on the benefits of our technology
– Develop and maintain marketing and sales assets such as website content, video, presentations, PR, social media content, brochures etc to ensure maximum impact of content
– Engage with EMEA HQ and NSO (National Sales Organisation) Sales and Marketing functions as a subject matter expert to create and fulfil marketing plans based on business unit objectives.
– Facilitate the full office device portfolio lifecycle marketing with a focus on new product introductions and revenue boosting activities.
– Gather and apply market insights; the voice of the market, sales channels and customers to feed into future technology development
– Collaborate on new product launches and ensure GTM readiness addressing the omni-channel approach through to customers
– Be responsible for monitoring and analysing competitor’s activities; messaging, technology, portfolio, pricing etc.
– Drive sales enablement and demand creation programs.
You will need
We need people who can achieve the exceptional by working collaboratively, who have the courage to risk new ways of doing things and the ability to see the world the way their customers see it. We’re looking for creative problem-solvers like you, someone who can ensure Canon stays ahead in an ever-changing world.
Further Information
Have we piqued your interest? We look forward to meeting you soon!
